This will be my final post in this blog, but in the fall will be starting a new blog around the more positive changes we will see as a result of this debate, and who's decided to move forward, and who hasn't. But for the time being, this will be my sign off for "Music and the fight for a new industry". I will keep this blog up for future references by reseachers, and followers of this debate. For me personally it's been one of self exploration. But with all that's posted in this blog, the final result now rests with our legislators here in Canada. The media industry will be moving forward with or without Canada or Canadian content. It's important that we all see what lies ahead.
There are now only 2 choices in this debate, and it's up to the legislators to make the only profitable choice, or they will be responsible for a major downfall in Canadian Industry.
For most Canadians the debate revolves around a lot of high profile examples in the US with regards to the sharing of music, and lawsuits that followed. This debate centers on much, much more than just music. Media as a whole has become the new literature of the 21st century. The new generation is speaking in ways that combines use of traditional copy protected media, and media sites such as Youtube to create a message that is a lot more “powerful” to an audience then the use of the written word. It is our writing in the 21st century, it is our expression. The sharing of this expression is shaping our democracy. It is very important as a society we harness this expression and freedom of speech, and question the need to make criminals out of those that use this new form of writing. This is the single most important issue in this debate, and something that needs to really be taken to the front and center with our politicians.
The Conservative Government has effectively outlawed this new form of expression with Bill C-61. To express yourself through media, you now can face a $20,000 fine per copyright owner, even if it’s a video of your grandkids dancing to a song that just may be in the background and uploaded to Youtube or social networking sites. Generally songs have 3 copyrights. The performer, the label, the distributer. That’s $60,000 liable for a family video posted to Youtube with a background song without even touching the “illegal” peer to peer channels. Universal Music in the US has in the past took down an innocent family video from Youtube through the DMCA laws because the artist somehow got offended by a 1 ½ year old dancing to his tune (they can do that and sue you in Canada with Bill C-61). Google who now owns Youtube was recently ordered by a US Judge to provide records of every visitor to media giant Viacom including information on Canadian visitors, something that our own privacy commissioner warned about recently, and something Google is currently fighting. This has gone way to much over the edge, and far enough.
The conservative Government and my MP Peter Van Loan were presented with a proposal by the majority of our Canadian Musicians, and songwriters to which was utterly dismissed. Mr. Van Loan has yet to answer to his constituents on this matter instead forwarding off constituent complaints to the minister of Industry, who insist this approach to the copyright file the government has taken is fair, just and balanced. The majority of those it’s supposed to protect believe this not to be true.
The majority of our Canadian Creators and Songwriters want to legalize the use of file sharing, and the sharing of media for a number of reasons. The Number 1 reason, is that over the past decade we’ve learned you can’t stop file sharing. It’s an impossible task that will cost tax payers millions if not billions of dollars a year to try and combat it. It will not be successful. In order for something like this to be 100% fool proof you would need to live in a dictatorship, or police state. Absolute power corrupts absolutely. Nobody in the creative realm that I’ve spoken to wants this. The only ones that do are these corporations that used to have control over the media marketplace, and now have to compete with a guy sitting at an internet cafe in Zimbabwe.
The second reason, is that file sharing is helping Canadian Musicians and media. Avril Lavigne is one such artist. Ms. Lavigne was ranked at the top of the legal digital sales charts in 2007, and she is a member of the Canadian Music Creators Collation which features over 200 of Canada’s top acts that have split off from “traditional” music labels to voice their disgust over the way the major labels are handling things with fans abroad. Ms. Lavigne’s label, Nettwerk Music Group headed up by country singer Terry McBride, is advocating for the industry as a whole to stop suing fans for sharing music, and is strongly voicing opposition to the position the Canadian Recording Industry Association (CRIA) has taken on the issue of file sharing. Mr. McBride has repeatedly asked the CRIA to stop misleading the public in believing the CRIA represents the majority of Canadian interests in the music industry. The Songwriters Association of Canada (SAC) touched up on this in their initial reply to the introduction of bill C-61. Going against the CRIA’s stance in with regards to file sharing stating: “Don’t stop it, monetize it!’”
The proposal that was put forth to the government from SAC was that an extra $5 fee be attached to your month internet bill for music, and let Canadians get their music from whatever source they wanted to online. The CRIA said it “wouldn’t have any chance in hell” in succeeding, the Conservative Government ignored it. This type of proposal, while flawed in some aspects and only includes music, not software, tv, film, etc was to be the starting point in which everyone would be brought to the table to discuss a proactive response to this debate. I believe had this happened we would have been looking at something similar to the $5 fee in all media and industries effected.
I recently had a quick conversation with Gerd Leonhard in Sweden who is a very well known independent academic and researcher in the technology field and how it relates to media. He is dubbed as the “Media Futurist” since he’s quite good at looking at the data in the media industry and predicting where we are headed next. He has been very accurate in the past.
I’ve looked at the all the data coming from the media and technology industries myself, the some of the same data Mr. Leonhard has looked at as well, and the same data our Government and Mr. Van Loan was sent. Both Mr. Leonhard and my conclusions are vastly similar. The internet now needs to be treated as a medium! Just like radio and TV pay into a pool for copyright, ISP’s should be doing the same. So far in the first quarter of 2008, our major ISP’s have raked in a massive amounts of profits, and Canadians seem to be shelling out massive amounts of cash compared to other G8 countries for a broadband connection. The ISP’s should be required to pay into a pool as radio and TV do without raising broadband prices.
Television and Film are not even close to being in the red line. Data suggests that these industries are about to head into a very different advertising model. One that is currently in use right now, tested and proven effective in mainstream media but will be fine tuned for the internet in the very near future. Instead of seeing the CBC logo, for example, at the bottom right hand corner of your screen, that will be an ad bug for something like Nike or Coke. This along with a copyright pool ISP’s pay into will be more than enough to compensate for downloading off of peer to peer networks.
These idea’s have been around for many years. Why is this not being done full scale right now online? That’s due to the fight for who has control over the marketplace, and positioning within this marketplace. We are also seeing this with our major ISP’s who are slowing down peer to peer application and opening up preferred stores for media. Something the CRTC is currently looking into, and the FCC in the US has recently put a stop to this with American ISPs.
Very recently our Canadian ISP’s have formed an alliance urging the CRTC to not step in and regulate new media on the internet. Last year, the commission met in Jacksons Point, Ontario to “revisit” it’s 1999 decision not to regulate the carriers and Canadian Content on the internet, which is currently underway and being studied by the CRTC with the New Media Project Initiative. I have viewed submissions by Rogers Communications Inc to the Commission on the regulation of new media content on the internet. ISP’s are currently in a position to and want to develop targeted media to suit your needs. They do not want any regulation because this will impede their position in the market. They will be watching what you watch and do online, and come up with a “personalized” experience for the users. There’s obviously some privacy concerns to this especially without a regulatory body in place to monitor the use and collection of this information, but the main concern I have as a new media producer is that this would put the ISP’s at a competitive edge over everyone else in the new media industry. The CRTC must regulate new media carriers and providers to ensure a mutual competitive atmosphere in new media, and that consumers continue to have the choices they do today.
By throwing the above idea’s into the media industries will force a once closed market to open right up which is something those that currently have a monopoly and are using this copyright debate to position themselves in the media industries don’t want. If you open up the market, everyone gets a share and everyone is equal. By opening up an equal opportunity marketplace it will also increase the choices consumers will have with regards to media products, and quality of those products. It’s not the downloader that’s hurting these industries or artists, it’s the inability to move forward and the fight over positioning in this market by the media giants that’s caused a lot of the damage.
D-Day for all of this is quickly approaching. The tipping point will be next year. It’s either you adapt to the sharing of media on the internet, or you will no longer be competitive in your selected industry. New wireless broadband technologies will be implemented on a wider scale soon that will allow the internet user to share online like never before. 2009 is expected to be the boom year for wireless technology in Canada and around the world. Along with this boom, the data is suggesting a massive serge in the use of file sharing and media sites by 2010 globally. This is something that cannot be stopped or discouraged. If our elected officials were to actually look at the data presented to them, they would quite clearly see what lies ahead. If laws are not put into place fairly quickly to adapt to this change open up the market, all Canadian media will become uncompetitive in the global market, by 2010. If the market is opened, those in media will be entering into a new “golden” age for the media industries.
While I agree that laws and rules need to be set into place at this time, those rules and laws should accurately reflect the changes in the marketplace and society to ensure that our Canadian Industries are not left uncompetitive in the very near future. They should not be based on bias information coming from those that are positioning themselves and competing in this marketplace. The Conservative Government should have taken the copyright file a bit more seriously, and represent our Canadian Interests in this debate. Bill C-61 is not Canadian, nor was it made in Canada by Canadians. Canadians who see what lies ahead were bluntly ignored, nor consulted in the drafting of C-61. Many of them resorted to writing letters to the minister of Industry which were left unopened on the ministers desk. Let’s hope come the fall, our elected officials make the right choice for Canadians and put forth a true proposal that will reflect the inevitable change that’s ahead and put our Canadian Talent at the forefront of this new golden age.
If you would like to help learn more about the copyright debate that’s before public. Join Fair Copyright For Canada local chapters on facebook, and write to your respected MP’s.
Jason Koblovsky